To address the challenges, Tatitech embarked on a comprehensive redesign process. The team conducted thorough research on current design trends in the beauty industry, with a specific focus on organic and natural product branding. This research helped them gain insights into the visual elements that would resonate with Deede’s target audience.
Tatitech then collaborated closely with Deede to understand her preferences and brand values. They incorporated her feedback throughout the design process to ensure that the final outcome would meet her expectations. The team created multiple design concepts, presenting Deede with a range of options to choose from.
The chosen design incorporated clean and modern typography, along with nature-inspired elements to reflect the organic nature of the products. The color palette was carefully selected to evoke a sense of freshness and purity. Tatitech also ensured that the packaging design was practical and visually appealing, with clear product information and branding elements.
The result of the project was a successful rebranding of Deede Organic Products. Deede was thrilled with the new design, expressing her satisfaction with the modern and unique look that Tatitech had achieved. The rebranding helped Deede’s products stand out on store shelves and attract new customers who were drawn to the visually appealing packaging. Overall, the collaboration between Tatitech and Deede resulted in a successful transformation of her brand, elevating it to a new level of professionalism and market appeal.