Project Info
Clients:

Founder Deedee Organic Products

Category:

Design

Date:

20 January, 2023

Location:

Kaduna, Nigeria

Project Description

Tatitech was approached by Deede Organic Products to assist with the rebranding of their line of natural hair and body creams. Deede expressed her dissatisfaction with the current design, which she felt was unprofessional and lacked visual appeal. She desired a modern and eye-catching design that would effectively represent her organic products.

Challenges:

The main challenge faced by Tatitech was to create a new design that would meet Deede’s expectations and align with her vision for the brand. It was crucial to strike a balance between a modern aesthetic and the organic nature of the products. Additionally, Tatitech had to ensure that the new design would stand out in a competitive market and attract potential customers.

Solutions:

To address the challenges, Tatitech embarked on a comprehensive redesign process. The team conducted thorough research on current design trends in the beauty industry, with a specific focus on organic and natural product branding. This research helped them gain insights into the visual elements that would resonate with Deede’s target audience.
 
Tatitech then collaborated closely with Deede to understand her preferences and brand values. They incorporated her feedback throughout the design process to ensure that the final outcome would meet her expectations. The team created multiple design concepts, presenting Deede with a range of options to choose from.
 
The chosen design incorporated clean and modern typography, along with nature-inspired elements to reflect the organic nature of the products. The color palette was carefully selected to evoke a sense of freshness and purity. Tatitech also ensured that the packaging design was practical and visually appealing, with clear product information and branding elements.
 
The result of the project was a successful rebranding of Deede Organic Products. Deede was thrilled with the new design, expressing her satisfaction with the modern and unique look that Tatitech had achieved. The rebranding helped Deede’s products stand out on store shelves and attract new customers who were drawn to the visually appealing packaging. Overall, the collaboration between Tatitech and Deede resulted in a successful transformation of her brand, elevating it to a new level of professionalism and market appeal.